TikTok is introducing a new feature that enables them to cut down on the volume of AI-made content appearing in their timelines. This move comes as the platform disclosed that it presently contains more than 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This shift comes amid a surge in AI content, spurred by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding video streams on another major platform only show content made by AI. A large amount of this material is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is typically illogical or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the power to increase or decrease of that, depending on their own choices,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3bn videos on its app identified as artificially created. Collectively, in excess of 100 million videos are added to the platform each day, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Users will be able to decrease or raise the volume of artificial media they see by opening the topic control option in the app and picking the AI content topic. Additional categories that can already be adjusted under the setting encompass politics, style, aesthetics, and choreography.
AI Disclosure Rules
Its policies mandate creators to tag convincing AI-made content, and it forbids dangerous fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Additionally, the app will now apply an “AI-made” watermark to content created with its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This step is aimed to stop users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2 million awareness program for professionals and organizations to develop educational content about ethical AI use. This initiative will assist educational bodies specializing in training programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, following controversy over plans to cut jobs for a large number of content moderators in Britain. It is expected to cut 439 jobs in its user protection team in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official stated that human moderation would still have a role, but automated tools can protect employees by filtering out the most distressing content prior to it gets reviewed by humans. The company announced a notable drop in shocking and graphic content handled by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
